Israeli Govt Ad Campaign

I recently came across an article in the times talking about a recent ad campaign by the Israeli government aimed at getting Israelis in America to move back home. Here is one of the videos:

These commercials seem to suggest that Israelis should move back before they assimilate too much into American culture. As you can imagine, many American Jews were angered by the implications, suggesting that they risk assimilation in America, and that they will lose their Jewish identity in America.

Here’s a quote from the ADL:

Abraham H. Foxman, the national director for the Anti-Defamation League, called the commercials, “heavy-handed, and even demeaning.” He added: “While we appreciate the rationale behind the Israeli government’s appeal to its citizens living in the U.S. to return to Israel, we are concerned that some may be offended by what the video implies about American Jewry.”

NYT Article

I personally am not offended by these advertisements, and feel that they are solely a comment on Israeli culture. To me, these commercials have nothing to do with American Jews at all and completely support efforts to encourage people to move to, or move back to Israel. But it does raise questions about Jewish identity and Jewish nationalism in the US versus Israel.